“Do Not Sell or Share My Info” refers to the right granted to individuals under certain data protection laws, including the CCPA, to opt-out of the sale or sharing of their personal information by businesses. Under the CCPA, businesses that sell personal information must provide a clear and conspicuous link on their homepage titled “Do Not Sell My Personal Information,” which directs users to a web page where they can opt-out of the sale of their personal information. Businesses must also honor these requests and not sell the personal information of individuals who have opted out unless the individual later provides express authorization. The CCPA also requires businesses to disclose in their privacy policy whether they sell personal information and to provide additional information about their data collection and sharing practices. In summary, the legal requirements related to “Do Not Sell or Share My Info” vary by jurisdiction but generally grant individuals the right to opt-out of the sale or sharing of their personal information by businesses. Businesses must provide clear and conspicuous links to opt-out of the sale of personal information and honor these requests, and disclose their data collection and sharing practices in their privacy policies.
